Active in marketing since 2003 - initially academically as a doctoral student and staff member at the Marketing Chair at WHU (Otto Beisheim School of Management) and subsequently as Brand Manager for the FMCG brands Vanish and Sagrotan at Reckitt Benckiser. As Head of Strategic & Offline Marketing at Zalando, I built up and managed various marketing areas at a growth company.
My spectrum ranges from classic disciplines of retail marketing & product management to specific & offline marketing. I see marketing as a symbiosis of brand and performance marketing always coming from the consumer perspective. I have various experience in scaling businesses and expanding internationally.
Overview of my current and previous working experiences
Antler, Berlin
Venture Partner, coaching founders that build companies with Antler (antler.co)
PremiumXL, Rheine
Board Member to the online furniture shop PremiumXL (premiumXL.de and lomado.de)
SmileDirectClub GmbH, Hamburg
Senior Marketing Director (CMO DACH/ EMEA)
SunshineSmile GmbH (PlusDental), Berlin
Interim Chief Marketing Officer
Raisin GmbH, Berlin
Chief Marketing Officer
VALMANO (Stainless GmbH), Berlin
Founder/ Managing Director & Chief Marketing Officer
Zalando SE, Berlin
Head of Strategic Marketing
Reckitt Benckiser Deutschland GmbH, Mannheim
Brand Manager for the brands Sagrotan & Vanish